Sustainable & Data-Driven Ad Strategy for Naturgy
Our Approach:
Naturgy aimed to enhance brand recognition in Madrid through a dynamic, tech-enabled outdoor advertising campaign. The goal was to merge innovation with sustainability while ensuring measurable impact.
Implemented Solutions:
- Fleet-Based Advertising: Deployed 50 branded vehicles for one month, utilizing headrest ads to engage both pedestrians and passengers.
- Interactive Engagement: Integrated QR codes inside the vehicles, allowing passengers to interact with the campaign and track engagement.
- Real-Time Analytics: Collected data on exterior ad impressions and audience demographics, enabling precise measurement of campaign effectiveness.
Conclusion:
This campaign demonstrated the power of location-based, technology-driven advertising. With Adcities’ real-time measurement tools and interactive QR codes, the brand gained valuable audience insights while delivering high-impact visibility and ensuring campaigns are both measurable & cost-effective.
Discover How We’ve Helped Our Clients Achieve Their Goals
Finding the right OOH spaces used to be a challenge, but with Adcities, we can now access premium locations effortlessly. The platform's real-time analytics and audience insights give us the confidence to make data-driven decisions, ensuring our campaigns deliver maximum impact.
Adcities has completely transformed how we manage outdoor advertising. The seamless booking process, real-time tracking, and AI-driven insights have helped us optimize campaigns like never before. Our clients now get better visibility and measurable results, making every ad placement more effective.
Thanks to the measurement tool we were able to really understand the impact of our campaign. The data was key, but what stands out the most is the Adcities team -always there for us. It was a very well-received campaign with measurable results from the very beginning.