Green Mobility Meets Smart Marketing

Our Approach

To reinforce Iberdrola’s commitment to sustainability and electric mobility, we designed an eco-conscious outdoor advertising campaign that not only promoted their message but also aligned with their values. The campaign leveraged hybrid vehicles for ad placements, ensuring minimal environmental impact while maximizing reach.

Implemented Solutions:

• Sustainable Outdoor Advertising – Used exclusively hybrid vehicles to carry out the campaign, reducing carbon emissions.
• Real-Time Impact Measurement – Leveraged Adcities technology to track audience engagement, delivering insights on heat maps at strategic locations in Madrid.
• Advanced Audience Analytics – Conducted demographic distribution analysis to understand audience reach and optimize placements.
• Cost-Effective Ad Targeting – Measured CPM (Cost Per Thousand Impressions) to ensure budget efficiency and campaign effectiveness.

Conclusion:

With Adcities, Iberdrola transformed outdoor advertising into a data-driven, sustainable initiative. This campaign exemplifies how brands can align advertising efforts with sustainability goals while utilizing technology to maximize efficiency and effectiveness.