How Línea Directa Embedded Insurance into Urban Life
Our Approach:
To boost brand visibility and recall, Línea Directa set out to reach audiences during high-mobility moments and major public events in Madrid and Barcelona. The campaign aimed to highlight the brand’s comprehensive range of insurance products while embedding itself into the rhythm of city life.
Implemented Solutions:
- Branded VTC Vehicles: A fleet of VTC vehicles showcased Línea Directa’s vibrant campaign visuals across both cities, aligning with key events for maximum exposure.
- Audio Branding Integration: The brand’s recognizable “tiri tiri tiri” sound played a central role, creating instant brand recall among urban audiences.
- Product-Themed Visuals: Dynamic creatives depicted the full spectrum of insurance offerings—car, van, motorbike, health, home, and pets—reinforcing Línea Directa’s position as a one-stop insurance provider.
Conclusion:
The Línea Directa campaign effectively leveraged urban mobility and event-driven footfall to create strong visual and audio brand associations. By embedding the campaign within the flow of everyday life in Madrid and Barcelona, Línea Directa amplified its reach and reinforced its identity as a comprehensive and accessible insurance solution.
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